Providing good legal services alone isn’t enough for most law firms to stay competitive. What’s more, repeat business from existing clients doesn’t always happen as quickly as it may in other service industries. The same can be said for referrals. So, to continually acquire qualified clientele, law offices must find the best ways to showcase their services and expertise. This…
Every law firm wants more clients. But with so much competition out there, potential clients have plenty of alternatives. So, how do you ensure prospects find you and choose you over equally viable options? By building a robust digital presence. Since 36 percent of consumers use the internet to look for attorneys, it’s important to optimize your digital presence to…
If you're a personal injury law firm, it's hard to stand out from the competition. With the overwhelming number of personal injury lawyers in the U.S, effective copywriting isn't a luxury. It's a necessity. It's not enough to be the best lawyer; you need to prove it. To be successful, you need an effective communication strategy. Your communication plan should…
Think Millennials Have No Place in Your Marketing Plan? Think Again. Why Millennials are Critical to Your Law Firm’s Survival Evolution is the only way to stay ahead of the competition in today’s legal market. While some law firms have caught on to the millennial buzz, others have continued to direct their marketing dollars elsewhere, missing out on the opportunity…
Repurpose Webinar Content Content marketing is a powerful approach for law firms to reach and engage clients. As an inbound marketing strategy, consistent content creation provides value to your audience while earning and strengthening their trust and loyalty over time. As more and more legal consumers turn to the Internet for information, law firms are trying even harder…
As an established attorney, you know how critical that next client can be. Legal blog posts can be an effective way to attract new clients. Maintaining an online presence is not only trendy but also necessary. A professional-looking website is essential, but more importantly, your website should help clients find you and retain you. WRITING LEGAL BLOG POSTS SHOULD…
"As law firm business development teams have changed the way they find, engage, and track prospects and leads, it makes sense that technology use is on the rise. Platforms for email marketing, customer relationship management (CRM), analytics, and content management top the list of adoption. •Nearly three-quarters of surveyed law firms (72.5%) are using email marketing. Law firms are…
I read about six articles today on local SEO trends and local SEO for law firms. Here's the thing. In the world of SEO, there are a lot of moving parts. There are always going to be a lot of moving parts. What's more, we live in an age where times change rapidly. The tools are changing rapidly.…
According to Headstream's research, when customers love your brand story: 55% are more likely to buy the product in the future; 44% will share the story; and 15% will buy the product immediately. In the words of famous poet Maya Angelou, people may forget what you say and even what you do, but how you made them feel leaves…
Different times call for extended measures has been the consensus among today’s law firms looking to outpace the stifling economic climate that has ensued in recent years. According to the 2020 State of U.S. Small Law Firms Report, more than a quarter of firms reported that obtaining new clients has been an ongoing struggle. For law practices looking to…
5 Reasons Family Lawyers Are Better Off Hiring a Legal Copywriter Over Relying on AI for Thought Leadership
The FAQ Remix: Family Law Content Marketing That Turns Answers Into Client-Attracting Content
Why Family Law Marketing Needs a New Voice
How Family Law Firms Can Differentiate Themselves in a Saturated Market