“47% of website visitors check out a company’s products and services page before looking at any other sections of the site.” – (Source: KoMarketing - pdf) Legal Marketing Lawyers are extremely busy people. As a result, sometimes important elements of a law firm's business fall by the wayside. For example, a law firm's Services page may need a…
Get Ready for the Vetting Lawyers need certain assurances before sharing their client's confidential information with third-party vendors in the digital age. Law firms are subjecting outside companies and experts to vetting processes like never before. A momentary lapse in judgment by a slipshod employee of a third-party vendor, who decides to open an email from an unknown source, can…
When you market to lawyers, it's important to let them know that you have the services they need. Many lawyers may not understand how PPC campaigns can help them. Does a pay-per-click campaign really offer the benefits a law firm needs in its marketing efforts? Make sure these talking points are part of your discussion. 1. PPC ads allow…
What Buddhism Can Teach Us About Mindful Content Marketing for Law Firms
Marketing to Lawyers Without Sounding Like a Sales Pitch: How to Truly Stand Out in the Legal Industry
7 Simple Ways You Can Improve Your Law Firm’s Website
Legal Advertising Regulations: Tips for Lawyers to Create Engaging Marketing Materials That Meet Bar Association Rules
Why General Copywriters Aren’t the Best Fit for Legal Marketing