Social media marketing is one of the most cost-effective strategies law offices can use to gain visibility, reach their target audience and increase business.
“70% of law firms have landed new cases through their website.” Law Technology Today
“47% of website visitors check out a company’s products and services page before looking at any other sections of the site.” – (Source: KoMarketing - pdf) Legal Marketing Lawyers are extremely busy people. As a result, sometimes important elements of a law firm's business fall by the wayside. For example, a law firm's Services page may need a…
Get Ready for the Vetting Lawyers need certain assurances before sharing their client's confidential information with third-party vendors in the digital age. Law firms are subjecting outside companies and experts to vetting processes like never before. A momentary lapse in judgment by a slipshod employee of a third-party vendor, who decides to open an email from an unknown source, can…
When you market to lawyers, it's important to let them know that you have the services they need. Many lawyers may not understand how PPC campaigns can help them. Does a pay-per-click campaign really offer the benefits a law firm needs in its marketing efforts? Make sure these talking points are part of your discussion. 1. PPC ads allow…
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