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Copy insights for family law firms and the businesses that serve them.

Practical guidance on legal copywriting, content strategy, SEO for family law, and marketing that works for attorney buyers. Written for the people doing the work, not the people talking about it.

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Family Law Marketing in 2026: Why Firms Are Losing Prospects (And How to Fix It)

Family Law Marketing in 2026: Why Firms Are Losing Prospects (And How to Fix It)

Family law marketing in 2026 is not struggling because lawyers lack skill. It is struggling because the way people choose lawyers has changed, and many firms have not adjusted their approach to match it. There is a gap now. On one side are firms still

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Recent posts

Four Ways to Improve Local SEO for Law Firms

    I read about six articles today on local SEO trends and local SEO for law firms. Here’s the thing. In the world of SEO, there are a lot of moving parts. There are always going to be a lot of moving parts. What’s

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Stacey Mathis

How to Use Storytelling in Your Attorney Bio to Build Client Relationships

  According to Headstream’s research, when customers love your brand story: 55% are more likely to buy the product in the future; 44% will share the story; and 15% will buy the product immediately. In the words of famous poet Maya Angelou, people may forget

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Stacey Mathis

Four Ways to Attract More Clients with Your Legal Directory Listing in 2021

  Different times call for extended measures has been the consensus among today’s law firms looking to outpace the stifling economic climate that has ensued in recent years. According to the 2020 State of U.S. Small Law Firms Report, more than a quarter of firms

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Stacey Mathis

Why Not Having a Law Firm Landing Page is Costing You Clients

  If you’re struggling to generate new clients from your website despite spending a king’s ransom on design, it’s time to reevaluate your law firm’s landing page. Remember the good old days when you could simply depend on word-of-mouth referrals to bolster your law practice?

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Stacey Mathis

Take Advantage of the Top Law Firm Marketing Trends that Will Rule in 2021 [Infographic]

  2020 has been, to say the least, full of surprises. It has taken businesses, including law firms, that are stalwarts in their industries and flipped them on their heads! It forced law offices, which, for the most part, were brick and mortar firms, to

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Stacey Mathis

Improve Your Legal Brand: How to Create an Engaging Lawyer’s Profile on Linkedin in 6 Easy Steps

If you’re an established lawyer, chances are that you aren’t considering social media when it comes to spreading the word about your service. Here’s the thing: social media plays a big role in how potential clients view you. It has an impact on your client

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Stacey Mathis

Effective Law Firm Content Marketing: 7 Ways to Create Engaging Topics

  There’s a reason law firm content marketing and blogs have increased by 4X over the past 5 years (according to Marketing Insider Group)—content marketing and blogging work—period. As confirmed by Lawyerist “Law firm content marketing gets three times the leads brought in by paid

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Stacey Mathis

Legal Marketing Content: Put the Lede In

Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts
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Stacey Mathis

Top Tips for Effective eMarketing & List Management

Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future.
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Stacey Mathis

Fiverr: A Comprehensive Review of the Online Marketplace for Tech and Graphic Design Services

  This post may contain affiliate links. Please read my disclosure for more info. Fiverr Review: The Best Online Marketplace for Website Fixes and Graphic Design Services for You? Now that I’ve been a Fiverr customer for a number of years, I wanted to share

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Stacey Mathis

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About the author

Stacey Mathis

Family Law Copywriter

30 years inside high-conflict divorce. Every article here draws from what I watched happen in real cases, not what I researched for a content brief.

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© 2026 Legal Copywriting Central.All rights reserved. New York, NY 10001.

© 2026 Legal Copywriting Central

All rights reserved. New York, NY 10001.