I read about six articles today on local SEO trends and local SEO for law firms. Here's the thing. In the world of SEO, there are a lot of moving parts. There are always going to be a lot of moving parts. What's more, we live in an age where times change rapidly. The tools are changing rapidly.…
According to Headstream's research, when customers love your brand story: 55% are more likely to buy the product in the future; 44% will share the story; and 15% will buy the product immediately. In the words of famous poet Maya Angelou, people may forget what you say and even what you do, but how you made them feel leaves…
Different times call for extended measures has been the consensus among today’s law firms looking to outpace the stifling economic climate that has ensued in recent years. According to the 2020 State of U.S. Small Law Firms Report, more than a quarter of firms reported that obtaining new clients has been an ongoing struggle. For law practices looking to…
If you’re struggling to generate new clients from your website despite spending a king’s ransom on design, it’s time to reevaluate your law firm’s landing page. Remember the good old days when you could simply depend on word-of-mouth referrals to bolster your law practice? In a recent study surveying 1,578 participants, 15.5 percent reported that they relied on the…
2020 has been, to say the least, full of surprises. It has taken businesses, including law firms, that are stalwarts in their industries and flipped them on their heads! It forced law offices, which, for the most part, were brick and mortar firms, to figure out how to work remotely - overnight. Pre-March 2020 -- Trials: Lawyers physically went…
If you're an established lawyer, chances are that you aren't considering social media when it comes to spreading the word about your service. Here's the thing: social media plays a big role in how potential clients view you. It has an impact on your client base. Creating an Engaging Lawyer's Profile on Linkedin in 6 Easy Steps Master the profile…
There's a reason law firm content marketing and blogs have increased by 4X over the past 5 years (according to Marketing Insider Group)—content marketing and blogging work—period. As confirmed by Lawyerist "Law firm content marketing gets three times the leads brought in by paid search. Small businesses—including small or solo law practices—with blogs get 126% more lead growth than those without.…
Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts and use this proven news writing formula to get — and keep — your readers’ attention.
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future.
This post may contain affiliate links. Please read my disclosure for more info. Fiverr Review: The Best Online Marketplace for Website Fixes and Graphic Design Services for You? Now that I’ve been a Fiverr customer for a number of years, I wanted to share a review of my experience so far. Fiverr covers a wide range of services, but, just…
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