2020 has been, to say the least, full of surprises. It has taken businesses, including law firms, that are stalwarts in their industries and flipped them on their heads! It forced law offices, which, for the most part, were brick and mortar firms, to figure out how to work remotely - overnight. Pre-March 2020 -- Trials: Lawyers physically went…
If you're an established lawyer, chances are that you aren't considering social media when it comes to spreading the word about your service. Here's the thing: social media plays a big role in how potential clients view you. It has an impact on your client base. Creating an Engaging Lawyer's Profile on Linkedin in 6 Easy Steps Master the profile…
There's a reason law firm content marketing and blogs have increased by 4X over the past 5 years (according to Marketing Insider Group)—content marketing and blogging work—period. As confirmed by Lawyerist "Law firm content marketing gets three times the leads brought in by paid search. Small businesses—including small or solo law practices—with blogs get 126% more lead growth than those without.…
Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts and use this proven news writing formula to get — and keep — your readers’ attention.
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future.
This post may contain affiliate links. Please read my disclosure for more info. Fiverr Review: The Best Online Marketplace for Website Fixes and Graphic Design Services for You? Now that I’ve been a Fiverr customer for a number of years, I wanted to share a review of my experience so far. Fiverr covers a wide range of services, but, just…
Social media marketing is one of the most cost-effective strategies law offices can use to gain visibility, reach their target audience and increase business.
“70% of law firms have landed new cases through their website.” Law Technology Today
“47% of website visitors check out a company’s products and services page before looking at any other sections of the site.” – (Source: KoMarketing - pdf) Legal Marketing Lawyers are extremely busy people. As a result, sometimes important elements of a law firm's business fall by the wayside. For example, a law firm's Services page may need a…
Get Ready for the Vetting Lawyers need certain assurances before sharing their client's confidential information with third-party vendors in the digital age. Law firms are subjecting outside companies and experts to vetting processes like never before. A momentary lapse in judgment by a slipshod employee of a third-party vendor, who decides to open an email from an unknown source, can…
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