Think Millennials Have No Place in Your Marketing Plan? Think Again. Why Millennials are Critical to Your Law Firm’s Survival Evolution is the only way to stay ahead of the competition in today’s legal market. While some law firms have caught on to the millennial buzz, others have continued to direct their marketing dollars elsewhere, missing out on the opportunity…
Repurpose Webinar Content Content marketing is a powerful approach for law firms to reach and engage clients. As an inbound marketing strategy, consistent content creation provides value to your audience while earning and strengthening their trust and loyalty over time. As more and more legal consumers turn to the Internet for information, law firms are trying even harder…
As an established attorney, you know how critical that next client can be. Legal blog posts can be an effective way to attract new clients. Maintaining an online presence is not only trendy but also necessary. A professional-looking website is essential, but more importantly, your website should help clients find you and retain you. WRITING LEGAL BLOG POSTS SHOULD…
"As law firm business development teams have changed the way they find, engage, and track prospects and leads, it makes sense that technology use is on the rise. Platforms for email marketing, customer relationship management (CRM), analytics, and content management top the list of adoption. •Nearly three-quarters of surveyed law firms (72.5%) are using email marketing. Law firms are…
I read about six articles today on local SEO trends and local SEO for law firms. Here's the thing. In the world of SEO, there are a lot of moving parts. There are always going to be a lot of moving parts. What's more, we live in an age where times change rapidly. The tools are changing rapidly.…
According to Headstream's research, when customers love your brand story: 55% are more likely to buy the product in the future; 44% will share the story; and 15% will buy the product immediately. In the words of famous poet Maya Angelou, people may forget what you say and even what you do, but how you made them feel leaves…
Different times call for extended measures has been the consensus among today’s law firms looking to outpace the stifling economic climate that has ensued in recent years. According to the 2020 State of U.S. Small Law Firms Report, more than a quarter of firms reported that obtaining new clients has been an ongoing struggle. For law practices looking to…
If you’re struggling to generate new clients from your website despite spending a king’s ransom on design, it’s time to reevaluate your law firm’s landing page. Remember the good old days when you could simply depend on word-of-mouth referrals to bolster your law practice? In a recent study surveying 1,578 participants, 15.5 percent reported that they relied on the…
2020 has been, to say the least, full of surprises. It has taken businesses, including law firms, that are stalwarts in their industries and flipped them on their heads! It forced law offices, which, for the most part, were brick and mortar firms, to figure out how to work remotely - overnight. Pre-March 2020 -- Trials: Lawyers physically went…
If you're an established lawyer, chances are that you aren't considering social media when it comes to spreading the word about your service. Here's the thing: social media plays a big role in how potential clients view you. It has an impact on your client base. Creating an Engaging Lawyer's Profile on Linkedin in 6 Easy Steps Master the profile…
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