Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts and use this proven news writing formula to get — and keep — your readers’ attention.
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future.
This post may contain affiliate links. Please read my disclosure for more info. Fiverr Review: The Best Online Marketplace for Website Fixes and Graphic Design Services for You? Now that I’ve been a Fiverr customer for a number of years, I wanted to share a review of my experience so far. Fiverr covers a wide range of services, but, just…
Social media marketing is one of the most cost-effective strategies law offices can use to gain visibility, reach their target audience and increase business.
“70% of law firms have landed new cases through their website.” Law Technology Today
7 Simple Ways You Can Improve Your Law Firm’s Website The law firm's website. Take a walk around the Internet. Every personal injury lawyer, family lawyer, immigration lawyer - you name it - sounds virtually like all of their competitors. Why? What on earth are you thinking? If the general body copy on your law firm's website Homepage can…
“47% of website visitors check out a company’s products and services page before looking at any other sections of the site.” – (Source: KoMarketing - pdf) Legal Marketing Lawyers are extremely busy people. As a result, sometimes important elements of a law firm's business fall by the wayside. For example, a law firm's Services page may need a…
Get Ready for the Vetting Lawyers need certain assurances before sharing their client's confidential information with third-party vendors in the digital age. Law firms are subjecting outside companies and experts to vetting processes like never before. A momentary lapse in judgment by a slipshod employee of a third-party vendor, who decides to open an email from an unknown source, can…
When you market to lawyers, it's important to let them know that you have the services they need. Many lawyers may not understand how PPC campaigns can help them. Does a pay-per-click campaign really offer the benefits a law firm needs in its marketing efforts? Make sure these talking points are part of your discussion. 1. PPC ads allow…
A Fresh Look: Why You Should Update Your Law Firm’s Website Regularly
Maximizing Efficiency: 5 Ways Lawyers Can Use ChatGPT to Streamline Routine Tasks
Links Listed in LinkedIn Newsletter Edition entitled: “Streamline, Balance, Thrive – Tools to Nail Legal Marketing and Billable Hours”
Is Your Law Firm’s Website Secretly Sabotaging Your Business?
Sip on This: Why Clear Legal Content Is Your Secret Weapon