As a legal professional, you're pragmatic. You understand that luck is the intersection of opportunity and preparation, not happenstance. You want to plan ahead, make sound decisions, and protect your life's work. But the overwhelming prospect of keeping up with changing technology in the legal landscape to meet client expectations can leave you feeling paralyzed and wishing you had a…
Done right, content marketing can reach people who’ve never heard about your law firm before and are likely to require your legal services. Great content marketing can establish your authority and expertise in the eyes of these prospects. Moreover, targeted content helps attract quality traffic to your website. Higher-quality traffic and leads are more likely to become clients. Thus, a…
When you're marketing your law firm, it's easy to get caught up in the visuals. You probably have a website and business cards ready to go. You might even have a logo and marketing collateral to drop right into your printed materials. Those things are all critical, of course. Still, another element of your marketing strategy can be just as…
Providing good legal services alone isn’t enough for most law firms to stay competitive. What’s more, repeat business from existing clients doesn’t always happen as quickly as it may in other service industries. The same can be said for referrals. So, to continually acquire qualified clientele, law offices must find the best ways to showcase their services and expertise. This…
Every law firm wants more clients. But with so much competition out there, potential clients have plenty of alternatives. So, how do you ensure prospects find you and choose you over equally viable options? By building a robust digital presence. Since 36 percent of consumers use the internet to look for attorneys, it’s important to optimize your digital presence to…
If you're a personal injury law firm, it's hard to stand out from the competition. With the overwhelming number of personal injury lawyers in the U.S, effective copywriting isn't a luxury. It's a necessity. It's not enough to be the best lawyer; you need to prove it. To be successful, you need an effective communication strategy. Your communication plan should…
Think Millennials Have No Place in Your Marketing Plan? Think Again. Why Millennials are Critical to Your Law Firm’s Survival Evolution is the only way to stay ahead of the competition in today’s legal market. While some law firms have caught on to the millennial buzz, others have continued to direct their marketing dollars elsewhere, missing out on the opportunity…
Repurpose Webinar Content Content marketing is a powerful approach for law firms to reach and engage clients. As an inbound marketing strategy, consistent content creation provides value to your audience while earning and strengthening their trust and loyalty over time. As more and more legal consumers turn to the Internet for information, law firms are trying even harder…
As an established attorney, you know how critical that next client can be. Legal blog posts can be an effective way to attract new clients. Maintaining an online presence is not only trendy but also necessary. A professional-looking website is essential, but more importantly, your website should help clients find you and retain you. WRITING LEGAL BLOG POSTS SHOULD…
"As law firm business development teams have changed the way they find, engage, and track prospects and leads, it makes sense that technology use is on the rise. Platforms for email marketing, customer relationship management (CRM), analytics, and content management top the list of adoption. •Nearly three-quarters of surveyed law firms (72.5%) are using email marketing. Law firms are…
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