Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts and use this proven news writing formula to get — and keep — your readers’ attention.
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future.
When you market to lawyers, it's important to let them know that you have the services they need. Many lawyers may not understand how PPC campaigns can help them. Does a pay-per-click campaign really offer the benefits a law firm needs in its marketing efforts? Make sure these talking points are part of your discussion. 1. PPC ads allow…
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