According to the Bureau of Labor Statistics, the employment of lawyers will grow 8% by 2032. This rate is faster than average among all occupations in the United States. Higher growth in the legal industry means there will be more competition to face.   If you want to build a successful law firm, improving your online presence is important. This…

We view law firms as rational and logical entities where facts and evidence are the bedrock of their practice. However, in today's increasingly competitive market, simply presenting facts is no longer enough. Clients seek more than just a legal expert; they want someone they can trust and feel connected to. This is where brand storytelling comes in. By weaving a…

In today's highly competitive legal landscape, building and maintaining a strong reputation for your law firm is essential for success. A positive reputation not only helps you attract new clients but also instills trust and credibility among your existing client base. However, managing and enhancing your law firm's reputation can be a complex and time-consuming task. That's why we've compiled…

As a service provider, selling your services to lawyers requires a deep understanding of their distinct needs and challenges. Lawyers are discerning clients who demand customized approaches that align with their specific objectives and priorities. Whether you are offering marketing services, technology solutions, or any other services, you must comprehend the intricacies of the legal industry and how to appeal…

Journalists know they have about 15 seconds to grab their audience’s attention before the reader loses interest in a story, so they begin with an enticing opening sentence, or “lede.” When writing an article or blog for content marketing, take a tip from the experts and use this proven news writing formula to get — and keep — your readers’ attention.