Let’s call it what it is. Marketing to lawyers without sounding like a sales pitch is a formidable challenge, a puzzle that demands your best strategy. They’re smart. Skeptical. Sensitive to nonsense. They’ve heard it all. Seen it all. And smelled your “solution” coming from a mile away. You want their attention. They want their time back. So, how do…
7 Simple Ways You Can Improve Your Law Firm’s Website (Updated 3/18/25) Take a walk around the Internet. Every personal injury lawyer, family lawyer, immigration lawyer—you name it—sounds almost identical to their competitors. Why? What’s causing this sameness? If the general body copy on your law firm’s website Homepage can be cut and pasted onto your competitors’ websites and still…
You're not alone if you're an attorney wondering how to write engaging content that complies with legal advertising regulations. Balancing effective marketing and ethical compliance is challenging for many lawyers. However, it's not as daunting as it seems. Let's discuss how you can create compelling content while staying on the right side of the law. Why Legal Advertising Compliance Matters…
When it comes to copywriting, there’s no denying that general copywriters are skilled professionals. They understand the nuances of crafting compelling messages that grab attention and drive action. However, when it comes to the highly specialized field of legal copywriting, general copywriters often fall short. Legal copywriting requires a deep understanding of both the law and the unique marketing strategies…
When did you last give your law firm's website a proper review? If you're like many lawyers, your website is probably sitting on the back burner. You've got case files to manage, clients to meet, and court dates to prepare for. But here's the deal—your website is the digital storefront of your firm, and if it's outdated, it might not…
Staying ahead is all about working smarter. Lawyers can use ChatGPT to lighten their workload and easily handle repetitive tasks. However, using AI in law isn’t just about speed; it’s about maintaining ethics and security. Striking that balance is possible, and I’m here to walk you through five safe, effective ways to make ChatGPT a trusted tool in your practice.…
As promised in the Comment section of this week's LinkedIn newsletter edition (Part 2), below are links to the tools and services for the categories discussed in last week's newsletter edition, "Legal Marketing and Billable Hours: Practical Tips on How to Effectively Manage Both" (Part 1). Embrace Prioritization: Trello: https://trello.com Todoist: https://todoist.com Evernote: https://evernote.com Time Blocking: Your New Best Friend:…
Picture this: A potential client lands on your law firm's website after a Google search. They're in need, ready to hire, and want answers fast. But what happens when your website doesn't quite meet the mark? You could lose that client before they even call. Your law firm's website is more than just a digital placeholder. It's a 24/7 salesperson.…
[audio mp3="https://legalcopywritingcentral.com/wp-content/uploads/2024/09/My-recording-262_02.mp3"][/audio] A misconception is floating around that legal content must be complex to be credible. Too many firms fall into the trap of thinking that big words and dense paragraphs convey expertise. But let's be honest—nobody has the time or energy to wade through an ocean of legal jargon, especially not your clients. Look, the true power of legal…
Shifting Perceptions of Content Marketing Content marketing has often been viewed with a hint of skepticism, especially within the legal industry. This skepticism is rooted in a fear that actively promoting one's services through content could appear desperate, undermining the perception of the firm's prestige. Yet, with the digital tide rising, law firms must start seeing things differently. It's not…
Marketing to Lawyers Without Sounding Like a Sales Pitch: How to Truly Stand Out in the Legal Industry
7 Simple Ways You Can Improve Your Law Firm’s Website
Legal Advertising Regulations: Tips for Lawyers to Create Engaging Marketing Materials That Meet Bar Association Rules
Why General Copywriters Aren’t the Best Fit for Legal Marketing
A Fresh Look: Why You Should Update Your Law Firm’s Website Regularly