“47% of website visitors check out a company’s products and services page before looking at any other sections of the site.” – (Source: KoMarketing – pdf)

Legal Marketing

Lawyers are extremely busy people. As a result, sometimes important elements of a law firm’s business fall by the wayside. For example, a law firm’s Services page may need a full makeover, yet, the attorneys involved may put off that legal marketing decision for weeks, months, or even years – a common trait in the legal industry.

Share the following 3 reasons with your clients in the legal industry to convince them of the importance of streamlined, up-to-date Services pages:

1.  Grab a Higher Traffic Share

In the digital world, Google is king. If an attorney wants to grow his or her law firm’s business, then capturing organic traffic from an online search engine like Google is key. One of the best ways to do so is to optimize the law firm’s Services page so that Google will rank them higher in its search results.

More and more Internet users search the Web via their smartphones. As of the 3rd quarter of 2019, mobile searches accounted for 60% of organic search engine visits. For the legal industry, this means that Service pages must be mobile-responsive to function as effective business drivers.

2. Present a More Professional Appearance

Websites have mostly replaced brick-and-mortar storefronts as the de facto “front door” to a business. The appearance and functionality of a law firm’s Services pages are subtle, yet key factors in how prospective clients view the quality of the firm’s attorneys. Services pages need to have a streamlined, professional look and provide an intuitive user experience.

3. Show You’re Current on Laws and Legal Trends

Outdated information on a Services page can be damaging to any business, but this is especially true for lawyers whose clients depend on them to stay abreast of the latest legal developments, which today change in the blink of an eye.

Law firm Services pages are a key ingredient in forming a sustainable, growth-oriented legal marketing strategy for attorneys everywhere.

Don’t feel like learning how to write a Services page for your law firm client’s website yourself? No worries – you’re probably busy enough.  Legal Copywriting Central’s team would be happy to lend a hand.  Contact us online or give us a call at 800-862-0361 to learn more about how we can change your client’s Services page and MAKE EXCELLENCE POSSIBLE!