Providing good legal services alone isn’t enough for most law firms to stay competitive. What’s more, repeat business from existing clients doesn’t always happen as quickly as it may in other service industries. The same can be said for referrals. So, to continually acquire qualified clientele, law offices must find the best ways to showcase their services and expertise. This is especially true if, like many lawyers today, you’re not doing as much networking as you did before the world’s new normal became a thing.
In other words, marketing is key.
Law Firm Marketing: Digital Tools to Give You an Edge
Whether you just opened your practice or are an established law firm, you can leverage digital marketing tools to improve the productivity of your law firm and get the drop on your competitors in your niche.
Tools designed for email marketing, content marketing, social media marketing, and blog writing can help you streamline and grow your business and reach more clients – the right clients. You can also use these tools to organize your team and manage content creation and publication more efficiently.
And thanks to technological advances and SAAS, affordable tools that simplify marketing are available.
Following are some of the more popular digital tools that can help you boost your law firm marketing and grow your business.
Google Docs is an online word processing tool that’s highly functional and free to use. Users can create and edit content while collaborating with other users in real time. The user making the edit can track revisions, and a revision history shows changes. This tool saves your edits automatically and keeps them in secure files in the cloud. In other words, if you have a power outage or your computer gives up the ghost, you won’t lose your files.
Cost: Free
If you’re looking to add email to your practice’s marketing arsenal, Mailchimp is an excellent choice. Mailchimp is an all-in-one marketing, automation, and email marketing platform. You can easily install Mailchimp’s email sign-up forms on your website or blog to build a list of email subscribers. In addition, you can create custom template ads or choose from various pre-made templates and campaigns.
Cost: Usually free, but larger packages are available depending on the needs and size of your law firm.
BuzzSumo is a content marketing solution that can help you create high-quality content, including blog posts that resonate with your law firm’s target audience(s). It enables law firms to monitor what people are talking about and when they are talking about it.
BuzzSumo is especially important when there is stiff competition in your legal niche or when you’re trying to build recognition and position your firm as an industry leader. The data-driven insights you draw from it can help you create excellent thought leadership content that ranks high in search engine results. You can then post content that generates more engagement on social media. What’s more, you can monitor your performance.
Cost: Free – $299
4. HootSuite
Looking for a tool to manage your social media network channels? HootSuite is perfect for this task. Create, publish, and manage content and ad campaigns across multiple social networks in one place. Your team can also be able to find and respond to client inquiries because Hootsuite monitors your social channels and “mentions” about your law firm or your competitors across global and regional networks.
Cost: Free for basic packages
Canva is an online graphic design platform for creating logos, social media graphics, presentations, posters, documents, and other types of visual content. You can create professional-looking, on-brand content for your website, social channels, and more.
Cost: Free for basic packages. It also includes free photos.
Are you looking to move your law firm’s website to the top of Google? If you’re serious about your SEO and want a tool for your keyword research, use SEMrush. SEMrush provides content ideas, strategy ideas, and technical SEO solutions to help your law firm’s SEO gain traction. In addition, SEMrush allows you to audit your SEO and look into the strategies used by your competition.
Cost: Starts at $119.95 per month, but the price is worthwhile, given how monumentally practical this tool is for search engine optimization.
Grammarly is an artificial intelligence-based typing assistant that checks for your text’s spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. Grammarly’s artificial intelligence searches for and suggests appropriate replacements for detected errors. It also provides users with custom styling, tone, and context-specific language. Grammarly is accessible as a downloadable program for desktop applications, a browser extension, and a mobile keyboard. It is an excellent assistant for developing marketing content.
Whether you’re writing an email, a blog post, a presentation, or a Facebook post, Grammarly can help you finetune your content.
Cost: Basic plan is free.
You could have tens of thousands of visitors streaming into your website. Still, those visitors are practically meaningless if you don’t know anything about them. Google Analytics offers a simple way to track and analyze visitors to your website. With Google Analytics, you can track everything from how much traffic your website is getting to where that traffic is coming from. You can even track how visitors behave. Google Analytics’s robust data and reporting tools can help you make the most out of visitors and potentially turn them into clients.
Equally important, Google Analytics offers critical insights into your website’s performance and the measures you can take to meet your goals. It can even allow you to track media activities, identify trends, and integrate other data sources to make informed decisions.
Cost: Free
The primary goal of content marketing is to generate leads. Leadpages can help your law firm connect with its target audience, generate leads, and close sales. And it helps if you have attractive and high-converting landing pages that you can add to your website to capture those leads efficiently. You can then warm them up with top-of-mind content and reinforce your firm’s brand to facilitate converting them to paying clients.
Cost: Free trial
In conclusion, using the above marketing tools will improve your office efficiency and increase your marketing efforts.
Happy marketing, and thanks for being a part of my community.
Stacey.
