Landing pages are different from website homepages. Landing pages are focused standalone web pages. It’s the page visitors see after clicking on a link in an email or an ad on social media, Google, or somewhere else online. Landing pages have one goal: to gain contact information in exchange for something of value. They are designed to encourage potential clients to act. That action could include any of the following:
- Download helpful content
- Email or call your office to schedule a consultation
- Fill out a form
Your landing page is another opportunity to develop trust and establish authority. Sometimes all it takes is a well-crafted landing page to convince someone to hire you or buy your product.