As a practicing Buddhist and a legal copywriter, I’m always looking for ways to color within the lines—ethically, mindfully, and with purpose. So I thought it’d be fun to explore where these two paths meet. Because, believe it or not, the discipline of Buddhism and the craft of copywriting share more than a few values. Especially when it comes to…
Let’s call it what it is. Marketing to lawyers without sounding like a sales pitch is a formidable challenge, a puzzle that demands your best strategy. They’re smart. Skeptical. Sensitive to nonsense. They’ve heard it all. Seen it all. And smelled your “solution” coming from a mile away. You want their attention. They want their time back. So, how do…
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