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email marketing

In the digital age, where every inbox is a battleground for attention, mastering email marketing isn't just about sending messages—it's about crafting compelling narratives that “hit home” with your audience. For solo practitioners, effective email marketing can make a noticeable difference in their bottom line. While many discuss the basics, there are subtle, yet powerful strategies that can significantly enhance…

  "As law firm business development teams have changed the way they find, engage, and track prospects and leads, it makes sense that technology use is on the rise. Platforms for email marketing, customer relationship management (CRM), analytics, and content management top the list of adoption. •Nearly three-quarters of surveyed law firms (72.5%) are using email marketing. Law firms are…

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