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Copy insights for family law firms and the businesses that serve them.

Practical guidance on legal copywriting, content strategy, SEO for family law, and marketing that works for attorney buyers. Written for the people doing the work, not the people talking about it.

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Family Law Marketing in 2026: Why Firms Are Losing Prospects (And How to Fix It)

Family law marketing in 2026 is not struggling because lawyers lack skill. It is struggling because the way people choose lawyers has changed, and many firms have not adjusted their approach to match it. There is a gap now. On one side are firms still

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Many lawyers overlook a crucial fact: a dull, lifeless practice area page can actually drive potential clients away. It’s true—if your corporate law, estate planning, or civil litigation content sounds like you copied from a legal textbook, you’re missing out on trust, engagement, and new

You don’t need a Madison Avenue budget to build a memorable, head-turning law firm brand.You just need a plan — and maybe a few clever shortcuts. Building a recognizable brand for your small law firm on a budget isn’t just smart; it’s survival. Why Building

As a practicing Buddhist and a legal copywriter, I’m always looking for ways to color within the lines—ethically, mindfully, and with purpose. So I thought it’d be fun to explore where these two paths meet. Because, believe it or not, the discipline of Buddhism and

Let’s call it what it is. Marketing to lawyers without sounding like a sales pitch is a formidable challenge, a puzzle that demands your best strategy. They’re smart. Skeptical. Sensitive to nonsense. They’ve heard it all. Seen it all. And smelled your “solution” coming from

7 Simple Ways You Can Improve Your Law Firm’s Website (Updated 3/18/25) Take a walk around the Internet. Every personal injury lawyer, family lawyer, immigration lawyer—you name it—sounds almost identical to their competitors. Why? What’s causing this sameness? If the general body copy on your

You’re not alone if you’re an attorney wondering how to write engaging content that complies with legal advertising regulations. Balancing effective marketing and ethical compliance is challenging for many lawyers. However, it’s not as daunting as it seems. Let’s discuss how you can create compelling

When it comes to copywriting, there’s no denying that general copywriters are skilled professionals. They understand the nuances of crafting compelling messages that grab attention and drive action. However, when it comes to the highly specialized field of legal copywriting, general copywriters often fall short.

When did you last give your law firm’s website a proper review? If you’re like many lawyers, your website is probably sitting on the back burner. You’ve got case files to manage, clients to meet, and court dates to prepare for. But here’s the deal—your

Staying ahead is all about working smarter. Lawyers can use ChatGPT to lighten their workload and easily handle repetitive tasks. However, using AI in law isn’t just about speed; it’s about maintaining ethics and security. Striking that balance is possible, and I’m here to walk

As promised in the Comment section of this week’s LinkedIn newsletter edition (Part 2), below are links to the tools and services for the categories discussed in last week’s newsletter edition, “Legal Marketing and Billable Hours: Practical Tips on How to Effectively Manage Both” (Part

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About the author

Stacey Mathis

Family Law Copywriter

30 years inside high-conflict divorce. Every article here draws from what I watched happen in real cases, not what I researched for a content brief.

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