A prospective family law client reads your bio differently than any other reader reads any other professional page. They are not evaluating credentials. They are asking one question: does this person understand what I am about to go through? At the same time, the referral sources and industry vendors who look up an attorney are asking a different question: is this someone I can stake my reputation on? Most attorney bios fail both tests.
Deliverables
Long-form website bio, short-form profile bio, and LinkedIn summary — delivered as a set
Process
Begins with a recorded interview, not a questionnaire
Niche
Family law and divorce only
The problem
What most firms publish
“Michael Hargrove is a seasoned family law attorney with over 18 years of experience representing clients in all aspects of divorce, child custody, and property division matters. He is a skilled litigator committed to achieving the best possible outcomes for his clients. Outside of work, Michael enjoys golf and spending time with his family.”
“Michael Hargrove has spent 18 years representing parents in contested custody disputes and high-asset divorces where the stakes are too high to get wrong. His clients are typically professionals navigating divorces with complicated financial structures or custody disputes that have escalated beyond negotiation. They come to him when a measured approach is not going to be enough.”
What you receive
Every bio package includes a long-form website bio (400 to 600 words), a short-form profile bio (100 to 150 words) for directories and publications, and a LinkedIn summary written in first person for referral sources and clients doing due diligence. All three are derived from the same interview so the positioning is consistent across every channel.
Why it starts with a conversation
“Most attorneys who are uncomfortable talking about themselves are quite comfortable talking about their cases. That is exactly where the good material is.”
A 30 to 45 minute recorded interview surfaces the specific cases, the client profile, and the reasons this attorney does this work and not something easier. That material is what separates a bio that reads as authentic from one that reads as assembled.
The problem
The family law client who reads “we fight for you” and the one who reads copy written for their exact situation are not in the same emotional place. Only one of those phrases earns a call.
Every firm in your market has an experienced attorney who is a member of the state bar. Differentiation comes from specificity: the cases you take, the clients you serve, and the approach that no one else brings.
Common questions
Yes. Multi-attorney packages are available. Each attorney receives their own interview and their own set of deliverables. The bios are written to be consistent in quality and positioning across the firm while sounding distinct to each individual.
How it works
A short form covering career history, practice focus, and target client. Takes 15 minutes and makes the interview twice as productive.
30 to 45 minutes. Questions sent in advance. This is where the real material surfaces.
All three deliverables arrive together so the positioning is reviewed as a complete set.
Two rounds included. Final copy arrives formatted and ready to publish.
Ready to have a bio that works?
The discovery call is 30 minutes. You tell me about your practice. I tell you what a bio that converts looks like for an attorney in your position.
Related services
Service
Home pages and practice area pages that extend the positioning in your bio across the full site.
Service
Ongoing posts that keep the attorney’s reputation active with the people watching their profile.
Service
For firms that want the full messaging picture before writing a single page. The bio work follows the positioning.
© 2026 Legal Copywriting Central.All rights reserved. New York, NY 10001.
© 2026 Legal Copywriting Central
All rights reserved. New York, NY 10001.
