When did you last give your law firm’s website a proper review? If you’re like many lawyers, your website is probably sitting on the back burner. You’ve got case files to manage, clients to meet, and court dates to prepare for. But here’s the deal—your website is the digital storefront of your firm, and if it’s outdated, it might not be serve you as well as it could.

Potential clients will judge your firm within seconds of landing on your site. An outdated or slow website could send them clicking over to your competitor, who has a sleeker, more modern interface. That’s why regularly refreshing your content is crucial, and it’s easier than you might think.

So, how do you get started? Let’s walk through some key areas where a content refresh can make a huge difference.

1. Audit What You’ve Got

First things first—do an audit of your current content to update your law firm’s website. Take a look at every page: your homepage, blog posts, legal services, attorney bios, and even those small FAQ sections that often go unnoticed.

Ask yourself:

• Does this content still reflect the services we offer?
• Are the case studies up to date?
• Do your links lead to pages that are still relevant or to industry trends that still matter?

If the answer is no, it’s time to update your law firm’s website content. Clients are searching for the latest, most relevant information; if they don’t find it on your site, they’ll move on. Outdated content doesn’t just make you look behind the times—it can also hurt your credibility and SEO rankings.

2. Give Your Legal Info a Makeover

Law is always evolving, and so should your website. So, you want to ensure that the information you provide on your practice areas, case results, and legal advice is current. Nothing will lose a client’s trust faster than outdated laws or case results from five years ago.

This is a chance to showcase your firm’s latest wins or breakthroughs. Did you recently secure a favorable outcome for a high-profile case? Get it on the site. Have new insights into a hot legal topic? Could you write a blog post about it? Keeping your content fresh shows that you’re active and engaged.

3. SEO: Your Silent Salesperson

We can’t talk about website updates without talking about SEO. A solid SEO strategy is like having a 24/7 salesperson for your firm. Search engine algorithms are constantly evolving; if you’re not paying attention, your firm’s website might not rank where it should.

That’s where refreshing your content comes in handy. As part of your content audit, check whether your keywords are still relevant. You may need to sprinkle in some newer, trending keywords that potential clients are searching for. Don’t forget, when you update your law firm’s website content, optimize meta tags and descriptions to help Google understand what your site is (now) about.

4. Team Bios: Keep Them Current

Clients love to see the faces behind the law firm. Your team bios play a crucial role in building trust and rapport with potential clients, so make sure they’re up to date. Have any of your attorneys received new accolades, completed significant cases, or gained new qualifications? Update those details to show your team in the best light.

And, while you’re at it, why not refresh the photos, too? New headshots can make a big difference in the visual appeal of your bios.

5. Visuals Matter More Than You Think

While the words on your website are important, the visuals can be just as impactful. Outdated stock photos or grainy images won’t do your site any favors. Instead, invest in high-quality visuals that reflect the professionalism of your firm. Consider adding recent videos or infographics to make your site more engaging and easier to navigate. A picture—or a video—really is worth a thousand words.

6. The Mobile Experience

Don’t forget about mobile optimization. More and more people are using smartphones and tablets to browse the web, and if your site isn’t mobile-friendly, you’re missing out on a big chunk of potential clients.

Run some tests to ensure that your site looks great and functions well on all devices. Mobile optimization isn’t just about ensuring the site loads—it’s also about ensuring the design, layout, and content are easy to read and navigate on smaller screens. It’s one more reason to update content on your law firm’s website regularly.

7. Track, Analyze, Improve

Once you’ve refreshed your content, don’t stop there. Regularly check your website’s performance using tools like Google Analytics. Are people staying on your site long enough? Which pages are they visiting most? What content is driving them away?

Use this data to fine-tune your content. Perhaps certain blog posts need further updating, or maybe you’ll discover that adding a call to action in certain places will improve conversions. The idea is to keep refining based on what’s working—and what’s not, ensuring you update content on your law firm’s website to maintain high engagement.

Now that we’ve reviewed some ways you can refresh your law firm’s website, it’s time to take action. I’ve created a Website Content Refresh Checklist to make things even easier. This handy guide will help you systematically update your site without getting overwhelmed. From reviewing your legal information to optimizing SEO and refreshing team bios, this checklist covers everything you need to know to keep your site relevant, engaging, and effective.

You can download it here and use it as your roadmap to update your law firm’s website content. Happy updating!

By using this guide, your law firm can stay ahead of the game, ensure clients are getting the latest information, and ultimately improve its online presence. After all, a fresh website isn’t just about aesthetics—it’s about showing clients that your firm is modern, professional, and ready to meet their legal needs head-on.